The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Havaianas Slim
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Havaianas Import
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Snickers Marathon Poster Campaign
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Sundance Rock Bar Posters
Agency: Cutwater / San Francisco
Client: Ray Ban Category: Collateral / Posters - Campaign
POSTER OF AZUSA HAIR SALON
Agency: E.Co.,Ltd. / shibuya-ku
Client: barber AZUSA Category: Collateral / Posters - Campaign
ANJ Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: ANJ - National Newspaper Association Category: Collateral / Posters - Campaign
Chilling
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: Bayer Category: Collateral / Posters - Campaign
For Real
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: B.D.P. Group Category: Collateral / Posters - Campaign
Huffington Post posters
Agency: Goodby Silverstein & Partners / San Francisco
Client: Huffington Post Category: Collateral / Posters - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Collateral / Posters - Campaign
FHM - Miss January / Miss February / Miss March
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Campaign
Glasses
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Campaign
Illusions
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Collateral / Posters - Campaign
Idaho Blues Posters
Agency: The Richards Group / Dallas
Client: The Great Basin Blues Festival Category: Collateral / Posters - Campaign